![]() The Regional News Agency “Strela”: Unech Doctors are Fighting on the Front Line with Coronavirus Infection. The Russian News Agency Vesti: The Invisible Enemy: Russia and the World Continue to Fight COVID-19. In: Arutyunova ND (ed) Theory of Metaphor. Lakoff G, Johnson M (2004) Metaphors We Live by. In: Arutyunova ND (ed) Theory of metaphor. , Accessed Īrutyunova ND (1990) Metaphor and discourse. Philology Man 2:131–138įelberg, T.: Serbia's Path to Europe according to the metaphors of Zoran Djindjic. Koptyakova EE (2008) Metaphorical representation of Germany’s domestic policy in the Russian press. Zheltukhina, M.R.: Mediadiscourse Diskurs-Pi. Volkova II, Kemarskaya IN, Lobodenko LK (2021) Ecosystem of Media: Digital Modifications. Ruotsalainen J, Heinonen S (2015) Media ecology and the future ecosystemic society. ![]() Moore JF (1999) Predators and prey: a new ecology of competition. The results of the study give a particular key to understand the most efficient ways of managing the recipient’s perception. The relevance of the work is due to the description of motivational grounds in the information perception and reasoning by the Russian language speaker, in the determination of the conceptual models of the way the media influences the mass consciousness. Thus, the undertaken study made it possible to show the different aspects and properties of the virus and the pandemic, through the mechanisms of metaphorical assimilation to present the virus as a living being, a natural phenomenon, an information bug. In the process of the research, several most significant models were identified and carefully described. The study is carried out in the light of the cognitive-discursive and frame approaches, which make it possible to identify the conceptual features of metaphorization in this type of discourse, critical analysis of which enables to establish the connection between language and social reality. The theoretical foundations for the study of metaphorical modeling are given. The purpose of the work is to analyze the most typical models that allow to conceptualize phenomena related to the situation under consideration, to show the ways and mechanisms of their linguistic representation. The widespread use of metaphor on social media platforms may be due to the influence of the increasingly complex surrounding reality, when the figurative and emotional language of metaphor is necessary to express abstract concepts. This article is devoted to the metaphorical modeling of situations during the pandemic era in Russian language media ecosystems.
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